VEDAROMA Rebranding
2025
FIELD
Wellness + Aromatherapy
Health + Beauty
Lifestyle
DISCIPLINE
Art Direction
Brand Identity
Narrative Environments
OVERVIEW
The chakra system is an embodied framework of energy and symbolism. Each of the seven chakras is associated with a distinct area of the body and a range of spiritual meanings, expressed through a visual language of symbols and colour that has evolved across centuries. Taking this system as a point of departure, these ancient symbols are translated into a visual vocabulary specific to the brand—allowing the idea of energy to extend beyond belief and become part of the spatial experience.
Where energy blooms into softness.
The design draws from the forms and curves of flowers to reinterpret the visual structure of the seven chakras. Layered petals, fluid arcs, and gradually shifting gradient lines come together to form a set of symbols with a sense of softness, resilience, and vitality. Referencing the longstanding association between femininity and flowers, the system gives an abstract notion of energy a tangible visual form—one that can be seen, perceived, and recognised.
Crown Chakra
Third Eye Chakra
Throat Chakra
Heart Chakra
Solar Plexus Chakra
Sacral Chakra
Root Chakra
The chakra motifs extend further across the brand's paper bags, the door signage of five treatment rooms, and their interior walls, culminating in a complete visual display of five artworks within the VIP Room. From a single symbol to a recurring presence throughout the space, the motifs take on the roles of identifier, spatial cue, and atmosphere all at once — carrying the energy chakras represent from a symbolic system into a felt, sensory experience.
Root Chakra
Sacral Chakra
Solar Plexus Chakra
Heart Chakra
Throat Chakra
Third Eye Chakra
Crown Chakra
The design draws from the forms and curves of flowers to reinterpret the visual structure of the seven chakras. Layered petals, fluid arcs, and gradually shifting gradient lines come together to form a set of symbols with a sense of softness, resilience, and vitality. Referencing the longstanding association between femininity and flowers, the system gives an abstract notion of energy a tangible visual form—one that can be seen, perceived, and recognised.
The chakra motifs extend further across the brand's paper bags, the door signage of five treatment rooms, and their interior walls, culminating in a complete visual display of five artworks within the VIP Room. From a single symbol to a recurring presence throughout the space, the motifs take on the roles of identifier, spatial cue, and atmosphere all at once — carrying the energy chakras represent from a symbolic system into a felt, sensory experience.